The Common Wisdom on Employer Branding Is WrongBased on the thousands of employer brand professionals I follow and know on LinkedIn, here’s how to build and manage a great employer brand…Feb 12Feb 12
Don Draper Lied to Us!If you’re half the Mad Men fan I am, you know the “it’s toasted” scene. It’s the pilot episode, and Don Draper has spent the entire episode…Feb 9Feb 9
Talent Chooses YouHire Better With Employer Branding http://EmployerBrandBook.com James Ellis, 2020Jul 5, 2021Jul 5, 2021
Employer Brand Expertise! (in pod form!)Consider this a quick masterclass in understanding and thinking about your employer brand.Apr 17, 2017Apr 17, 2017
The Forces That Shape Your Employer BrandRecalling the old joke about the weather, everyone’s talking about their employer brand, but no one is doing anything about it. That’s…Mar 1, 2017Mar 1, 2017
What Leonardo DiCaprio Can Teach Us About The Future of MarketingTL;DR: Martech has just about advanced to the point where self-optimizing systems will learn about your audience and what they respond to…Feb 10, 2017Feb 10, 2017
Why Does Your Talent Strategy Stop at the Application?Here’s a fun game! Let’s add up all the money you spend on talent acquisition. I won’t put the numbers here, because I know you know…Feb 8, 2017Feb 8, 2017
Better Hires Come from Better Hiring ManagersScanning the headlines of business publications, you’d be tempted to think that the most important managerial skill required in the new age…Feb 1, 2017Feb 1, 2017
Don’t Look for Talent, Build ItThe Next Gamechanging Recruitment Marketing TacticJan 13, 2017Jan 13, 2017
